You need to create a policy for your employees and company if you want to execute social media security.

Social media security becomes more significant than ever because of the high use of tools for social media in business communications.

Though the advantages of social media are clear,  the risks stay associated with them. The recent EY described the Global Information Security Survey that 59% organization had “significant incident” over the past 1 year.

If you used to be social, then you should secure yourself from threats for social media security.

Learn Here How:

Bonus: Get a customizable free template of social media policy to easily and quickly create a security guide for your employees and company.

Common risks with social media security

Unattended social media profiles

You need to reserve the brand’s handle your overall social networks, though you do not want to use all of them at one time. It lets you manage your consistent presence on all networks, which makes it easy for to audience to approach you.

It is essential to have an eye on all of your accounts, especially the ones you stop using or do not open often.

Hackers target the unmonitored social media accounts where they can post fraudulent messages with your name.

Hackers can do anything when once they get control of your account. It may be false information that can damage your brand or business status. Or it may be an infected virus that can create serious issues for your followers. Even you can’t notice it until or unless your clients come to get you to notify.

Human error

Every individual can make mistakes. In the busy world of today, it is too easy that can employees expose his/her company to online threats.  EY Global Information Security Survey stated that 20% of cyber-attacks happen because of “employee weakness”.

It may happen by just downloading a wrong file or clicking on the wrong link. the online quizzes and challenges may create problems. By working on them, employees create security issues.

The posts of 10-year challenge and others like “learn your elf name” may look harmless fun. Yet they give scammers a chance by using their information to hack your passwords.

AARP gave out a warning of these quizzes and challenges to ensure that their older users learn about this.

but, young individuals also need to get alert from these hack tactics.

Susceptible third-party apps

It is good to lock your social media accounts. Yet the danger from hackers may still on as they access your account through the vulnerabilities associated with your third party app usage.

Hackers accessed twitter accounts which relate to IOC (International Olympic Committee) and they did it by third party app of analytics. A good example of this hack is FC Barcelona.

Phishing scams and attacks

Phishing scams and attacks create risks for social media content. The scammers let you hand over your password, along with banking information and other private details.

One famous phishing scam includes fake coupons of big brand names such as Bath & Body Works, Starbucks, and Costco. It is famous on Facebook. When you claim a coupon, then you need to give your personal information including your birth date and address.

since the scammers are bolder and asking for your passwords and banking information. Singapore Police warned these types of scammers. Another example of this scam is the usage of the hashtag of government programs of COVID-19 relief.

Imposter accounts

The imposters can create accounts that look the same as they belong to your entity or a business.

The recent transparency report of LinkedIn identified that they work on this issue by taking action over 21.6 million of fake accounts within 6 months only. Most of these accounts (95%) become blocked at registration. Yet over 67,000 of fake accounts got addresses once the members report them to be susceptible.

Source: LinkedIn

Facebook estimated that  5% of user accounts per month are fake.

Imposters’ accounts target your potential recruiters or customers. When your links tricked in this way to handing over the confidential information, then your reputation gets damaged.

The Canary Islands’ government issued a warning for imposters. Someone tried to impersonating a minister of government on Instagram. They were approaching the citizens by these accounts about fake relief grants.

Imposter accounts try to scam your employees to hand over them the login information of your corporate systems.

Another imposter scam is hoping to link with the influencer to targets the brands. This scam harms your business by impersonating the social personality of high following reach out and then ask the free product.

Work with actual influencer regard as a valuable strategy of marketing. Yet verify before making a deal with them they are real and not an imposter is important.

 Malware hacks and attacks

If hackers access your social accounts, they can harm your brand reputation.

Hackers access the MVP NBA Giannis Antetokounmpo’ accounts where they tweeted of racial slurs along with other profanities and their teams had to control the damage created by them.

Hacker OurMine hacked the account of 15 NFL teams in January 2020. They targeted the team accounts on Facebook, Instagram, and Twitter.

OurMine accessed to official @Twitter Facebook account in February.

These hacks considered benign yet still create a real hassle for teams. Other hacks are more serious.

Cyberspies act as researchers of Cambridge University on LinkedIn and get connected to gas and oil professionals. When they established trust, this spy team sent the link to an Excel file. It contained malware and stole their login credentials details along with other information.

Privacy settings

People already know about the privacy risks associated with social media. One recent survey stated that just 19% of users trust Facebook for their details.


Source: eMarketer 

Still, these concerns can’t stop users from using social media platforms.  Sixty-nine percent of adults in the U.S. use Facebook.

Both personal and business uses involve the privacy risks of brands. You need to understand the complete privacy setting of your accounts of the business. You should also give privacy guidelines to your employees who work through their accounts.

Unsecured mobile phones

You spend most of your time online by using mobile devices. You can access your social accounts by using social media apps with only one tap.

It works great only when your cell phone stays in your hand. Yet if you lost your phone or get it stole by someone, then a thief can easily get access to your social accounts with only one tab. They can also hack your all connections through malware or phishing attacks.

You need to protect your device with fingerprint locks or passwords, but most of the Phone users do not keep their mobiles unlocked.

Security tips for Social media network

  1. Adopt social media policy

If you use social media for your business activities, then you have to plan the policy of your social media account.

The below guidelines can help you with how your employees and your business can use the social media platform responsibly.

Your policy for social media account must include:

  • Guidelines of your brand to help you explain how to deal with your business on social media
  • Rules regarding personal and confidential use of social media.
  • The social network activities you need to avoid such as quizzes that need your personal information.
  • Allocation of responsibilities for all of your team members or departments for social media responses.
  • Guidelines of password creation and alteration often.
  • Guidelines of confidentiality and copyright
  • Expectations for devices and software updating.
  • Set up ways to avoid and find attacks, scams, and other threats of security.
  • How and whom to respond and tell if a security threat arises.
  1. Train your employees for security issues of social media

Even the best policy of your social media cannot secure your entity until your staff does not stay alert. The policy is understandable, but training is still important. It provides your employees with a chance to ask questions and get to engage your customers.

Through training sessions, your employees can also avail of an opportunity of reviewing the recent social media threats. You can also inform them of whether they need to update the security policy or when and how to do this.

Social media training can equip your employees to use social tools effectively. Once they understand the best practices and feel confident to use social tools for your business activities; then they become experts to use them for both professional and personal purposes.

  1. Limit your access to improve data security of social media

It’s clear that you focus on threats that come outside of your organization, but you also consider that employees may be an important source of data breaches.

Source: EY

The limited social media accounts’ access is the best thing to get them secure.

You have groups of people to work on your post creation, customer service, or message. But you need not let all your staff know about your accounts’ passwords.

It is crucial to place a system that revokes your employees’ access to those accounts that they no need to work with. So you do not get worried when someone gets fired or leaves your company. Continue reading to know how it works in the tools section of this page.

  1. Set up an approval system for the social posts

You can set up an approval system for your social media posts, as not everyone should allow making a post on your accounts. This is a significant defensive strategy that lets only a few individuals post over your account. Carefully think when enabling someone to post on your account.

Hootsuite can help your contractors and employees to draft the messages. After that, they set to post only with a click.

  1. Put somebody in charge

Assigning a key individual as the ears and eyes of your presence of social media can cover a long way to mitigate the risks. This individual should:

  • own policy of your social media
  • monitor the social presence of your brand
  • fix the limit of your employees’ access
  • act as the key player in developing the social media marketing strategy

This individual can be the most senior person in your marketing department. Yet, they should also need to develop good relations with the organization’s IT department so to make sure that IT and marketing work together to help mitigate the risks.

The team members need to work in this way so if a company expose to any kind of risk or if they make a mistake, they can start a proper response.

  1. Form an early warning system by monitoring tools of social media security

We also mentioned above that unattended accounts have more tendencies to hack. You need to keep your eye on all your social media networks. It must include the accounts you use daily and the ones you registered with but never use it.

You should assign somebody to check whether all of your account posts are legitimate. If you consider any unexpected thing of which you do not know about your post, then you need to do its detail to follow up. but, it might be a human mistake or a sign of someone going to gain your account’s access.

You must have an eye on:

  • imposter accounts
  • negative views of your brand
  • employee’s inappropriate mentions for your brand
  • Inappropriate mentions by other persons who are related to your company.

Learn to check the accounts and conversations of your brand by a guide to social media listening. Check out the tools section below for more information on resources.

  1. Regularly check issues for alternative security for social media

The security threats for social media are changing. Hackers always come up with new strategies so new viruses and scams can arise at any instant.

Regular audits for security measures of your social media help to keep you onward of poor actors.

You should make your security review at least one time in a quarter.

  • Privacy settings of the social network: social networking companies regularly update their settings to secure their privacy. It has a great impact on your account.
  • Publishing and Access privilege: you need to make a check on who access your social media accounts and management platforms. You should update to make sure that former members get revoked from access. You must check the persons whose roles changed to not give them the same access’ level.
  • The latest security threats to social media: keep good relations with your IT teams. Because they get you aware of the latest security risks to social media. You should take regular news updates as the major threats and new big hackers highlights in mainstream news headlines.
  • Social media policy:Your policy of social media should develop with time. As fresh networks get famous, best practices of security get change and bring new threats. The quarterly review ensures that your data remains beneficial and keeps your accounts safe.

6 security tools for social media

No matter how close you can keep an eye over your social media networks, you cannot keep a check of hours per day against software. We describe here the famous social security tools.

  1. Permissions management

By using the social media platform like Hootsuite, we do not allow group members to get login information to any of the social media network account. They should only allow to access the information  which they need.

If anyone leaver your company, you can inactive their account instead of changing all passwords of your social media networks.

  1. Social monitoring

Social monitoring enables you to stay onward of threats. Through monitoring social channels for posts of your keywords and brand, you learn about if any suspicious conversations emerge regarding your brand.

For example, if someone creates imposter accounts and starts tweeting with your name or someone is going to share phony coupons under your name. Then if you use the social management platform, you can know about this activity and may take action.

  1. ZeroFOX

zeroFOX keeps you alert when you integrate it with the dashboard of your Hootsuite regarding:

  • Threatening, offensive and dangerous content that directly target your brand
  • Scams that target your customers and business
  • Malicious links that post to your accounts
  • Fraudulent or imposters accounts which give harm to your brand

It helps to protect against the phishing and hacking attacks.

  1. Social SafeGuard

It screens all outgoing and incoming posts, contrary to your social policy before posting.

It helps you to protect your employees and organization from social networking risks. Social safeguard is a good compliance tool to organizations or companies in the regulated industries.

  1. Hootsuite Amplify

We have already mentioned above that policy of your social media must specify how employees should use your social media channel at work. You can amplify the social reach of your company by providing pre-approved content to your employees, excluding additional risks.

  1. BrandFort

BrandFort helps you to protect your accounts from spammy comments.

You need to know that the spam comments are your security risks. Spam comments become visible over your profile and invite your employees or followers to click on scam sites.

So BrandFort is here, which can detect spam comments in several languages and get them to hide automatically.

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