Tips for creating a compelling silent video
Picture this; you’re sitting in a crowd, you’re bored and have nothing else to do, but keep looking at your phone. It could be on a moving train, or you could be waiting for your friend in the lobby. There are lots of people around you; unfortunately, you didn’t bring your headsets with you. You keep scrolling through your social media; interestingly, every video catches your attention.
You can’t play them on speaker with that entire crowd around you. Lest you risk getting kicked out. You don’t want people to sneer at you. Besides, you’re worried that you might not understand what the video is about if you watch it with the sound off. But what if it’s a silent video? Silent videos are specially created without the sound part. The missing audio element is compensated for in the video, in that the videos are pretty easy to understand. However, not that silent videos might have sound conversations are what qualifies a video as a silent one.
This is hard to believe, but studies show that roughly 85% of social media videos were watched with the sound off when the mute option was on by default. With some mainstream international news outlets continually talking about this, silent videos are here to stay. Cosmopolitan, the Telegraph, and even Time Magazine are just a few. If you’re going to keep your audience glued to the screens, you need to give them the luxury to get the messages of your videos with or without sound. This should be irrespective of whether they play your videos on full sound or on mute.
Videos that start by playing out loud can freak out audiences. This has been shown to elicit unfavorable reactions in 80% of viewers on average.
Tips on how to create thrilling silent videos for your social handles
Next below, are the best tips and guidelines on how to create enthralling silent videos for your social media audience.
- The 3 seconds rule
This should be your mantra. Studies have shown that the first three seconds of your video is a make or break. You have only three seconds to rope in your audience or lose them. This is the part where they’ll scroll to the next item. But you can keep them engaged by making sure the first three seconds. Give your audience a reason to stay right from the very beginning.
- Subtitles and closed captioning go a long way; use them
Since your audience will be entertained with silent videos, it is only natural that you attach subtitles to every video. This will draw even part of the audience with hearing impairments to your videos. If you don’t caption your videos, a part of the audience will feel left out. If you’re looking for a more extensive viewership, ensure that every silent video has subtitles. Advertisements with captioned videos are watched up to passably 12 % longer than video ads without captions.
If you’re just getting started with silent video captioning, you can do so freely on Hootsuite. Just upload the files with subtitles accompanying your silent video.
- Never rely so much on music
Since you’re making a silent video, you should stick to your guns and make it stand out with or without any background music. If you have to use music, make sure it’s not overbearing.
- Stronger visuals speak louder
What this means is that you ought to focus more on your visuals than the sounds. In case you didn’t know, the human brain remembers images almost 60,000 faster than sounds or words. For that reason, you need to come up with your most excellent graphics.
- Throw in some necessary sounds
We’ve emphasized on keeping things silent so far. But then again, you don’t want your videos to remain eerily silent from the end to the beginning. This is where you’ll throw in some sound effects. If anything, a silent video will get the audience thinking something is wrong with the video. While you shouldn’t rely too much on sound to get your message across, you can throw in some simple tunes. However, steer away from dialogs. Learn from the ‘Huggies’ ad.
- Draft everything ahead of the actual video
Before producing your silent video, you should have a plan. It would be best if you had an outline of what your video is going to be about. What kind of message are you going to project to your audience?
Put yourself in your audience’s shoes. If you’re going to be targeting a section of the population, you should know what interests they have.
Perhaps it would help to learn the local dialect and slang. This will show your audience that you care for them to watch your content. They’ll want to associate with something that is tailored for them.
- Take advantage of the already available resources
Some social media sites provide free captioning for videos posted on their platform. YouTube and Facebook, for instance, provide automated subtitles. However, to make things even easier for your audience, you can go a step further and optimize them. Facebook and YouTube let you edit your captions to suit your audience’s needs.
Additionally, platforms like Vont offers over 400 different font styles that you can use. You can also play with font colors and text sizes. You also get to decide which angles your texts take. It supports English and other languages.
There are both free and paid platforms where you can do your subtitle and caption formatting. Pick what works best for you. Furthermore, there are apps and PC software that can help you with your captioning. These include free and paid options.